The Social Good Club

Igniting a cultural shift towards Social Good.

 

A platform of community creators, experts and ambassaders to activate, harness & celebrate social good.

ROLE

 

TEAM PROJECT

YEAR

2020

MARKET

US/UK/EU

The Overview.

The purpose is for the audience to understand TSGC’s mission, allowing them to join the bigger network and giving them the confidence to talk about certain subjects. The site is a source of library where the community can access information and guidance to make real change in their lives. 

TSGC 2.png

The Problem.

Building a community to support each other on a personal level and empowering the creation of content that gives audiences the information and guidance to make real change in their lives.

To guide members through the process of creating tangible change and giving them a support network in their communities.

The Goal.

1.

Aspire

Giving people something new to aspire to and the guidance to find it in themselves. 

2.

Amplify

Bringing it mainstream
so that the audience can learn from experts,
and share transparently through authentic content.

3.

Redefine

By redefining success 
and celebrating mankind. Connecting each and everyone on the same platform.

Research.

The main objective was to create a hub for creators and experts - bringing the community together, and providing them with the internet's biggest voices to bring the world of impact to mainstream audiences.

 

The challenge was that the The Social Good Club lacked brand consistency across all platforms and they didn't have a clear direction on their content strategy - this made it harder to define the main flow and problem statement.

 

During the UX research, three types of key indicators were established:

  • Creators

  • Followers

  • Non-converts

Discussing functionalities Via Zoom

Most of the people we interviewed wanted to connect to a broader audience but didn't know how to. They follow a lot of brands and activists on social platforms but knew that this wasn't a "real" network where people can relate to eachother. 

Wireframe.

A progress bar to inform users on how close they are to completing the task.

An IG grid to link the community back to TSGC's account - this will enable them to share and post their current content.

Tags to help describe what the visitors want from the newsletter.

Repeated CTA buttons to remind users.

A quick way to join TSGC through an easy questionaire.

Branding.

Typeface

Header

Poppins Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

Body

Poppins Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

Colours

Primary

#61BD6B

#00670A

Secondary

#00B5FF

#FF747D

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Result.

We built a community page to support individuals in the industry.

Joining The Social Good Club will enable them to empower their audiences through change in their communities - a support network to create change. 

Added Features:

- Community page for creators, experts and ambassadors

- Dynamic form for email subscriptions

The Social Good Club are currently working on a bunch of projects to bring the community together. Starting with the platform, this gave the client a strong start and the final product will be executed later on this year along with mobile app.

Disney On Ice | Costa Coffee Singapore & Malaysia | Roche | Syngenta | Sony Mobile | Corteva | Jetstar Asia | BreadTalk Singapore | GrowAsia | Johnson & Johnson | Unilever | LinkedIn | Novartis 

Friesland Campina | Ikea | Advanced MedTech | Moët Hennessy Diageo (Haig Club) | Mead Johnson | Chic Outlet Shopping | The Island Foundation | Mayarya | DSM | Novartis | Shiseido

Contact Me

  • LinkedIn
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© 2020 Michelle Lee