Building a community to support each other on a personal level and empowering the creation of content that gives audiences the information and guidance to make real change in their lives.
To guide members through the process of creating tangible change and giving them a support network in their communities.
Giving people something new to aspire to and the guidance to find it in themselves.
Bringing it mainstream
so that the audience can learn from experts,
and share transparently through authentic content.
By redefining success
and celebrating mankind. Connecting each and everyone on the same platform.
The main objective was to create a hub for creators and experts - bringing the community together, and providing them with the internet's biggest voices to bring the world of impact to mainstream audiences.
The challenge was that the The Social Good Club lacked brand consistency across all platforms and they didn't have a clear direction on their content strategy - this made it harder to define the main flow and problem statement.
During the UX research, three types of key indicators were established:
Discussing functionalities Via Zoom
Most of the people we interviewed wanted to connect to a broader audience but didn't know how to. They follow a lot of brands and activists on social platforms but knew that this wasn't a "real" network where people can relate to eachother.
A progress bar to inform users on how close they are to completing the task.
An IG grid to link the community back to TSGC's account - this will enable them to share and post their current content.
Tags to help describe what the visitors want from the newsletter.
Repeated CTA buttons to remind users.
A quick way to join TSGC through an easy questionaire.
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