How do we create awareness without preaching to the teens?
We need to know what type of platform that resonates with the teens the most and what type of media they use to absorb information.
As we know, teenagers are extremely social and are glued to their phones constantly. They don't want to be an outcast so they follow the social norms, adapting to behaviours by being on social media platforms, posting/sharing and following influencers on the daily.
Although teenagers have a lack of awareness on current social issues, some do participate in social causes through online channels which enables to them to feel empowered to generate small waves, like sharing posts and signing a petition through social media platforms.
Top Findings on teenagers:
Hate waiting for things to load or having to close pop ups; easily distracted.
Prefer sites with neutral graphics rather than childish ones.
Heavy reliance on search; some difficulty formulating search queries.
Main ideas that are included into the platform:
Challenges through social platforms