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Aurify.me

A habit tracker to improve personal development. 

 

The app will enable you to compete with your past selves or challenge friends.

ROLE

SOLO PROJECT
 

YEAR

2020

MARKET

US/UK/EU

Branding.

Typeface

Gotham

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0123456789

Colours

#001F5E

#0059B2

#03DEB2

#FFAB14

The Overview.

Developing a web app for coaches to use on desktop as a work tool during their calls. Their goal is to simplify and combine multiple tools they currently have and track the progress of their clients to provide a tangible output for progress.

Coaching clients and non coaching users can use it to track their current progress on their goals and to also collaborate with friends.

Aurify2.png

Simple, Straightforward, & Easy.

"Impressive output and function prioritisation."

Rey Castellanos

Co-Founder at Aurify.me

The Problem.

There's currently loads of apps out there that serves the wrong purpose of coaching - Most of them are old, expensive and unreliable.

The following components are the current causes of strain:

Lack of accountability

1

2

Manual Tracking

3

4

Time Consuming

No Support or Feedback Mechanism 

The Goal.

Track

Combine habit tracking, competition and gamification for coaches to track client progression.

Motivate

Quantify the insights that increases motivation and efficacy.

Impact

Allowing coaches to quantify the value and impact of their services.

Research.

The main objective was to provide a home for coaches, and to create an effortless dashboard for them to monitor and track results on upcoming goals on their client progression. After hosting multiple user interviews, most of the platforms that the coaches are currently using lack important features, such as sending out invitations for progression reviews and tracking client progressions through out the program.

User Interviews Via Zoom

Wireframe.

An easy access to contacting clients.

Simplistic radial graph's to show the client's habit overview.

Straight forward contact list from each category.

Calendar invites integrated with your chosen email account

Seamless Onboarding Flow.

Paul Endelman

Co-Founder at Aurify.me

"We are
proud to show our potential clients."

Image by Christina @ wocintechchat.com

Jonathan Parry | Roche Diagnostics Asia Pacific

Jonathan Parry | Roche Diagnostics Asia Pacific

Result.

Most users found the web app very intuitive and easy to use.

They loved that they could see all their clients on one dashboard and how they could easily track each progress.

 

The new features included in the web app that was:
 

- Integrated Zoom calls

- Voice note function for quick and easy communication

- An attachment feature for images and documents

- A 'start' date so the coaches know when the the client anniversaries are

- A 'Reports' section to download the latest activities and individual reports

Collaborating with the founders and the current design team, the current prototype is being implemented by developers in the US. Aurify.me will be launching their mobile app first before the web app.

Disney On Ice | Costa Coffee Singapore & Malaysia | Roche | Syngenta | Sony Mobile | Corteva | Jetstar Asia | BreadTalk Singapore | GrowAsia | Johnson & Johnson | Unilever | LinkedIn | Novartis 

Friesland Campina | Ikea | Advanced MedTech | Moët Hennessy Diageo (Haig Club) | Mead Johnson | Chic Outlet Shopping | The Island Foundation | Mayarya | DSM | Novartis | Shiseido

Contact Me

  • LinkedIn
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© 2020 Michelle Lee